Designing a point of purchase display (POP) – that works for you
Part - 7
By: Scott Buchanan
Wire to Wire Manufacturing Ltd.
« Previous Page | Next Page »
Will I require price channels or upc tabs for individual pricing or product information?
Ticket channels are a good idea if you want the ability to change the information
of what is in the pocket, or facing that is directly behind it. If you plan
to change products or locations of products then this would be essential.
Let’s consider a gardening glove rack first; If there are 12 different
skus that all have different prices then ticket channels or upc tabs with
individual prices are probably going to be necessary. If this display is
going to be used seasonally then you could easily change signage and graphics
in the price channels to accommodate the change in season and continue to
use the same store display and location.
Let’s now consider the soap display. If we have a soap display that
has 12 sku’s but they are all priced the same then one price location
– possibly even within the sign - can suffice for the whole display
rack. This eliminates some clutter and possible confusion and simplifies
the design and manufacture of the display.
« Previous
Page | Next
Page »
Please contact us at Wire to Wire with any ideas or questions you may have. Call us toll free in Canada and the United States at 1-866-760-WIRE(9473).